AI-powered buying journeys: The webinar

70% of B2B buyers expect to increase their online purchasing volume in 2023, and their demands for personalized product discovery, pricing, and purchasing efficiency and convenience are rising just as exponentially.

How can B2B sellers and brand manufacturers meet these lofty demands? By swiftly adopting cutting-edge technologies such as generative AI, natural language processing, query intent analytics for enhanced user engagement through search, browsing, recommendations and chatbox communication, and developing segmented buyer personas that capture customer behavior, preferences and purchasing intent to continuously personalize the buying experience and optimize pricing.

We cordially invite you to join us for an exclusive presentation of survey results and data analysis from Digital Commerce 360 and Forrester Research. This insightful session offers a critical perspective on the past, present, and future state of the B2B digital commerce user experience and the pivotal role that generative AI and advanced analytics play in empowering sellers to meet demanding customer expectations.

Led by an esteemed panel of industry leaders, this webinar will dive deep into this unique body of research, and provide insights on the following topics:

• The purchasing features that B2B buyers find most important

• Where B2B buyers prefer to purchase and why

• How B2B sellers can leverage generative AI and advanced analytics for hyper-personalized customer engagements on the buying journey

• How generative AI transforms mundane product data into compelling product titles, attributes and descriptions

• How advanced econometric and machine learning models can improve tactical pricing for B2B buyer personas