Oracle ATG replatforming

Relying on years of experience in designing and building modern unified commerce platforms, as well as migrating top retailers from ATG, we developed four key principles for our replatforming strategy.

Relying on the cloud, microservices architecture, and composable commerce, we ensure future-proof architecture and establish a robust platform for ongoing innovation and choosing the best tools to provide a differentiating customer experience.

While smaller companies with more straightforward requirements may want to consider migrating all capabilities in one go, larger retailers with highly customized Oracle ATG deployment may prefer an incremental renovation approach, using a “strangling the monolith” replatforming strategy. In this approach, we evaluate the current ecosystem and select capabilities that will provide the biggest business benefits. Many companies would prefer to start with modernizing the web UI and mobile apps as the most differentiating customer-facing components. This usually leads to the creation of an API layer and effective migration to a headless commerce architecture. After the digital channel interfaces are remodeled, the back-end services can be modernized. Some companies may prefer to start with search, others with pricing or checkout. This decision should be aligned with the business priorities and unique positioning and differentiation of the company.

In the end, the goal is to migrate to a unified commerce platform. Microservices architecture allows choosing the best providers for specific capabilities and enables high speed of innovation. Cloud-native technologies ensure seamless deployment at any modern cloud provider, while one codebase guarantees a consistent customer experience across the channels. For retailers with a large number of locations, the platform supports deployment at the edge for best performance in stores and reliability in case of internet connection failures.