Use cases
Optimize your pricing strategies
We provide tools that help to optimize price and promotion strategies for each product based on various factors such as price sensitivity, profitability, and the stage of the life cycle. These tools are backed by advanced machine learning models that can evaluate different pricing strategies even for new and slow-moving products.
Evaluate promotion calendars, stop losses
Our tools are able to evaluate price and promotion plans for individual products, product groups, and categories, taking into account complex factors and effects such as cannibalization, halo, and pull-forward. Evaluation models are able to produce both short- and long-term demand, revenue, and profit forecasts that further guide the price setting process. The forecasting and evaluation models are further combined with various solvers to optimize prices for replenishable and seasonal products and to detect new promotion opportunities.
Enable dynamic pricing
We build best-in-class price management models that incorporate competitor pricing, historical sales data, inventory constraints, and many other factors to autonomously optimize pricing. These models can be directly integrated with digital channels and marketplaces to perform price optimization in real time.
Personalize offers in real time
We provide offer and promotion personalization components that help to increase customer engagement and reduce cart abandonment rates using real-time scoring techniques. These models account for customer demographic and behavior data, product and customer similarities, and many other factors to determine optimal prices and offer decisions.
Integrate with marketplaces
Our algorithmic price management solutions support integration with major marketplaces such as Amazon and other 3rd parties to optimize prices dynamically through marketplace APIs.
Understand your ROI
ROI measurement in B2C environments is complicated because of various cross-product effects such as cannibalization and halo. We use advanced machine learning methods to quantify these effects and make the necessary corrections in ROI estimates. This helps to produce trustworthy reports and avoid misleading results.
Our clients
How our price optimization software works
How to get started
We offer free half-day workshops with our top experts in data science and price optimization to discuss your price management process, analytics tools and technologies, and opportunities for optimization.
If you have already identified a specific use case for price optimization or promotion management, we can usually start with a 4–8 week proof-of-concept project to deliver improvements and tangible results.
If you are in the stage of requirements analysis and strategy development, we can start with a 2–3 week discovery phase to identify the right use cases for price optimization, design your solution or product using industry best practices, and build a roadmap.
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Learn more about price optimization techniques
Would you like to learn more about algorithmic foundations of price optimization and revenue management? We published a 500-page book on enterprise data science and machine learning that is available for free download, and there is a whole chapter on price and promotion management in it.
This white paper describes the functional design of a price intelligence platform that extensively uses data science and machine learning methods to provide state-of-the-art decision support and decision automation capabilities. This white paper covers the following aspects of pricing analytics and revenue management:
- Advanced decision support systems for strategic pricing analytics.
- Predictive and prescriptive analytics for the optimization of pricing actions.
- Automatic decision-making components for near real-time and personalized price optimization.
- Advanced statistical analysis for the measurement and decomposition of observed sales and demand data.
We have made this report publicly available to help practitioners create sound price optimization strategies and implement effective price optimization models and tools.
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